Keeping Tone Under Pressure

Tone is a craft outcome

Keep your tone is not branding. It is how you speak in notes, in sessions, in invoices, when the week is ugly.

Pressure will try to make you a poster or a weapon. The work is to stay specific, kind, and direct.

Under pressure

Shorter sentences. One problem. Walk before send. The Late Build mix exists so night finishing does not become a character test.